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	Background information : Materials downloaded from the website of Hong Kong Institute of Marketing (website: http://www.hkim.org/, downloadable since 25/5/2010)
	Highlights of Robert Chung Ting-yiu's lecture (Chinese only, in ppt format)
	Reference document: Public Survey on Energy Efficiency Practices at Work and in Daily Life   -  Online Report(24/05/2010)   -  Report by Media(25/05/2010) (Chinese Only) POP-NOW survey on political reform   -  Press Release(24/05/2010)   -  Report by Media(24-25/05/2010) (Chinese Only) Popularity figures of CE Donald Tsang and the HKSAR Government   -  Press Release(25/05/2010)   -  Report by Media(25-26/05/2010) (Chinese Only)
	Reference document: 20 Questions a Journalist Should Ask About Poll Results(Chinese translation, pdf format only)
	Reference document:The Freedom to Publish Opinion Poll Results
	(Chinese translation, pdf format only, Hardcopy was also dispatched during the lecture)
	Reference document: Who's Afraid of Election Polls?
	(Chinese translation, pdf format only, Hardcopy was also dispatched during the lecture)
	Reference document: Chinese Translation Notes of the previous three reference documents
	Reference document:A collection of POP Express (Hardcopy was dispatched during the lecture)
	Reference document: Standard error of percentage (excel document)
	Reference document: Proposed Code of Professional Ethics and Practices for Public Opinion Research in Hong Kong
	Relevant weblink
	Hong Kong Institute of Marketing World Association for Public Opinion Research
	Collection of photos
	Reference document：