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MRSHK Project Pilot Study

19-25/8/2002

 

Preliminary data analysis

 

Valid sample: 72 newspaper stories on local opinion polls

 

Sponsor

Frequency

Percentage

1.  Named

0

0%

2.  Mentioned, but not named

0

0%

3.  Not mentioned

72

100%

Research organization

 

 

1.  Named

69

95.8%

2.  Mentioned, but not named

0

0%

3.  Not mentioned

3

4.2%

Target population

 

 

1.  Mentioned

31

43.1%

2.  Not mentioned

41

56.9%

Date of fieldwork

 

 

1.  Exact dates mentioned

7

9.7%

2.  Some time mentioned

38

52.8%

3.  Not mentioned

27

37.5%

Survey method

 

 

1.  Mentioned

14

19.4%

2.  Not mentioned

58

80.6%

Sampling method

 

 

1.  Mentioned

7

9.7%

2.  Not mentioned

65

90.3%

Response rate for random samples

 

 

1.  Mentioned

2

2.8%

2.  Not mentioned

70

97.2%

Sample size

 

 

1.  Exact figure

42

58.3%

2.  Terms like "around", "about", 「over」, etc.

14

19.4%

3.  Not mentioned

16

22.2%

Sampling error

 

 

1.  No attempt made to state

72

100%

2.  Attempted standard form

0

0%

3.  Attempted some form

0

0%

Availability of Full Report

 

 

1.  Source mentioned

0

0%

2.  Not mentioned

72

100%